July-October 2022
UI and UX assistant
Video Producer
This project is an exhibit within the Melbourne Museum that explores the theme of mind and body. Psyche teaches individuals on how their body and mind are connected in peculiar and obscure ways utilising thermal scanners, videos and apps to learn from.
providing a performable experience focusing on the theme of Mind and Body
To educate visitors on how they are connected in odd, obscure, and fascinating ways.
Create a durable exhibit that’s able to last a long time and endure repeated use.
The two main factors we found through our research regarding the target audience were:
Young adults without children visit museums more frequently than older adults
Adults visiting with children visit the most.
We found that the majority of adult visitors were also university educated. Secondly, we focused on the archetypes within these demographics to create relevant personas. A report published in 2019 separated these archetypes into five categories; explorers, facilitators, professionals, experience seekers & rechargers.
This allowed us to create evidenced-based personas likely to make up Melbourne Museum’s audience and gave us a strong foundation on which to conceptualise an accurate user-base.
Competitor analysis was conducted on two competitors; a thermal-camera exhibit at the Canberra Museum, and an app assisting users manage their mental health through small activities. In these projects, we identified certain gaps that we believe we have bridged with PSYCHE.
